Welcome to willbar.com - home of the the Will Bar, the world's first Body & Mind Boosting energy bar! Whether you're an Olympic athlete out to medal, sports enthusiast, business profesional or a busy mum running "Life's Daily Marathon", Will Bars have been made for you! Important: Enjoy!

The inspiration for the Will Bars came to Will King, CEO and founder of UK's top shaving brand King of Shaves in 2004, when he was travelling extensively in the USA, and snacking fat, not fit. "Why not have a great tasting bar which kept you going mentally as well as physically" was his initial thought. A sort of combination choco-cocoa / oats / flapjack-style bar with Red Bull in it..." he thought (as he drank yet another).

And so, after a year of taste testing (and testing and testing and testing...!!!) and then trialing with extreme sports enthusiasts (White Air 2005) and Olympic athletes Shelley Rudman (Winter Olympic 2006 silver medalist) and Kristan Bromley (World Champion 2004, European Champion 2004 and 2005, 6x British Champion) - pictured to the right), the Will Bar was launched, with the tagline, "Where There's A Will Bar There's A Way!"

CLICK TO CLOSE

Coco-a-Go-Go is enhanced with Caffeine and Taurine (think Red Bull in a bar) making it ideal for overcoming those mid-afternoon slowdowns, just before going out kite surfing or starting that long drive back from the coast to the city. Late night XBox and Playstation gamers also love them – they're ideal energy boosters for those long lasting Halo 3 missions!

Acting as an an antioxidant, Taurine has been shown to promote detoxification by accelerating the excretion of harmful substances from the body by binding together with them. And according to recent studies carried out in the the USA, by indirectly allowing for greater blood flow, Taurine results in greater oxygen and nutrient delivery throughout the body.

Well known for its beneficial effects on mental and physical functions, (it has been proven to improve e.g. reaction speed, alertness and concentration), Caffeine also helps to use fat stores in the body, resulting in a more efficient supply of energy.

% of your guideline daily amount

Ingredients: corn malt syrup, oat flakes 13.6%, soy crisps 13.6% (soy protein, rice flour, barley malt extract, salt), cocoa mass10%, soy granules, oligofructose, fructose, oat bran, low fat cocoa 3.6%, taurine 1.8%, palm fat, sunflower oil, caffeine 0.2%,emulsifier (soy lecithin).

This product is manufactured in a facility that uses peanuts, nuts and seeds.

CLICK TO CLOSE

Or why not boost your day with Nutrition for Sustained Energy with Booster Berries – a great testing bar enhanced with Vitamin C and Taurine. It's the ideal snack fit not fat bar to help you compete (and win) "Life's Daily Marathon!"

Will Bars are designed by experts to deliver nutrition for sustained energy but have less than 230 calories per bar. They are exclusively available from selected Boots across the UK. Both bars are featured in Boots 'Meal Deal', and retail at just £1.29 for 60g of expertly designed nutrition for sustained energy release.

Well known for its beneficial effects on mental and physical functions, (it has been proven to improve e.g. reaction speed, alertness and concentration), Caffeine also helps to use fat stores in the body, resulting in a more efficient supply of energy.

% of your guideline daily amount

Ingredients: corn malt syrup, oat flakes 14.9%, soy granules, oligofructose, oat bran, soy crisps 6.9% (soy protein, rice flour, barley malt extract, salt), raisins 5%, soy protein, sunflower oil, raspberry 3%, taurine 1.8%, palm fat, blueberry 1%, colouring agent (beetroot concentrate), acidulant (citric acid), emulsifier (soy lecithin), vitamins (vitamin C (ascorbic acid), nicotinamide, vitamin E (tocopheryl acetate), calcium pantothenate, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamine hydrogenchloride), folic acid, vitamin B12 (cyanocobalamine).

This product is manufactured in a facility that uses peanuts, nuts and seeds.

Will Bars are the brainwave of King of Shaves founder, Will King (pictured right – always on the Go Go Go!). Having used his surname up in shaving with leading British brand, King of Shaves, King turned to exploiting his first name. "I blame my parents" he jokes, adding "where there's a Will King, there had to be a way!"

Bringing Will Bars to market has been a massive team effort, and helping develop the 'Serious but Fun Will Way' has been legendary adult snack entrepreneur, Ray McGhee, co-founder of Phileas Fogg and Janno Williams-Roberts, the Will Bar Managing Director.

After you've tasted the Will Bar (or even before), why not click here to see how you can help spread the word of Will, here to find your nearest stockist or here for Will's irreverent, tongue in cheek Will Bar Blog.

Remember: Where There's a Will Bar There's a Way!

You can find Will Bars on